7 Benefits of Social Media Marketing for Your Business

1. Increased brand awareness

Social media is one of the most cost-effective digital marketing methods used to syndicate content and increase your business visibility. Implementing a social media strategy will dramatically increase your brand recognition as you engage with a large consumer audience. To get started, create social media profiles for your business and start interacting with others. The simple interaction of people with your content will increase brand awareness and begin to build your reputation as a business.

 Each message shared will be presented to a new network of people, which can lead to them becoming potential customers, and the more people who know about your business, the better.  By investing just a few hours a week, over 91% of marketers said their social marketing efforts significantly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit and with regular use it can generate a large following for your business.

2. More incoming traffic

Without marketing your business on social media, your inbound traffic is limited to your regular customers. People familiar with your brand are likely searching for the same keywords you’ve already ranked for. Without using social media as part of your marketing strategy, you’ll have a much harder time reaching anyone outside of your circle of loyal customers. Syndicating your content to as many platforms as possible allows these people to organically reach your business. For example, maybe someone from an older consumer population will search for your website using a particular keyword on Facebook, but a millennial might start their search using a social media platform.  entirely different, because it searches for the products in an entirely different way.

3. Although social media posting can drive traffic to your site

More effort is needed to achieve significant success. Search Engine Optimization is very important for getting better page rankings and getting traffic to your business website. Although social media does not directly increase search engine rankings, Social Media Examiner reports that over 58% of marketers who have been using social media for a year or more still see improved search engine rankings.  Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to drive positive results for your business. Let’s face it, everyone uses Google to find information, and they probably won’t navigate the last page because their answer is normally on the first page of results. If your business website is not ranking high in search engine results, you should probably adjust your search engine optimization strategy. To give yourself the best chance of ranking better on social media, create high-quality content that incorporates your targeted keywords.

4. Higher conversion rates

With increased visibility, your business gains more conversion opportunities. Every blog post, image, video, or comment can drive viewers to your business website and increase traffic. Social media marketing allows your business to make a positive impression through a humanizing factor. of marketers said taking time to develop relationships with consumers yielded positive results in sales. The more you impress a visitor, the more likely they are to think of your business when the need for your products or services arises. Studies have also shown that social media has a 100% higher close rate than outbound marketing.

5. Creating a voice for your business through these platforms is important in humanizing your business

Customers appreciate knowing that when they post comments on your pages, they’ll receive a personalized response rather than an automated message. Being able to recognize every comment shows that you are attentive to your visitors’ needs and aim to provide the best experience.

One of the primary goals of almost every business is to develop a loyal customer base. Since customer satisfaction and brand loyalty usually go hand in hand, it’s important to engage with consumers regularly and start developing a connection with them. 

6. Social media is not just about showcasing your brand’s products and promotional campaigns 

Customers see these platforms as a service channel where they can communicate directly with the company. Millennials are known to be the most brand-loyal customer base. Born between the early 1980s and early 2000s, Millennials are the largest generation in US history and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that interact directly with them on social media. Since these tech natives require communication with their brands, businesses need to implement social media marketing to grab the attention of their most influential consumers.

7. More brand authority

Customer satisfaction and brand loyalty both help make your business more authoritative, but it all comes down to communication. When consumers see your business posting on social media, especially responding to customers and posting original content, it makes you more credible. Interacting with customers regularly demonstrates that your business cares about customer satisfaction and is available to answer any questions they may have. 

Satisfied customers are eager to spread the word about a great product or service and typically take to social media to voice their opinion. Asking customers to mention your business on social media will promote your business and show new visitors your value and brand authority. Once you get a few happy customers talking about their positive buying experience.